Michael C. Rothrock CFP®, LUTCF
Michael Rothrock is the Founder and CEO of Rock Capital Group, where he leads the firm’s financial planning efforts and business development initiatives. With over 25 years of experience in the financial services industry, Michael works closely with clients to develop comprehensive, data-driven financial plans tailored to their goals and evolving needs. He remains actively involved in monitoring plans and investments, helping to ensure that each client’s financial strategy stays aligned with their long-term vision. Before establishing Rock Capital Group in 2019, Michael held leadership and advisory roles at several financial firms, including 1847 Financial, PennWood Financial, and Creative Financial Group, all affiliated with MetLife. His early career included work as an investment broker at Atlas Capital Management. Michael holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) certification and the LUTCF™ designation, and maintains Series 7, 63, and 66 securities licenses, along with a Life, Accident & Health Insurance License. He earned a Bachelor of Science in Business from East Stroudsburg University and is currently pursuing a Bachelor’s degree in Accounting from Moravian University.
A lifelong resident of Pennsylvania, Michael lives in the Lehigh Valley with his wife Katicia, whom he married in 1998. They have two daughters, Katherine and Gabrielle. Outside of the office, Michael enjoys the outdoors - especially fishing, hunting, boating, and skiing - and is passionate about fitness and travel.
